Background
An ice rink has a foot traffic of 350,000 visitors, but little to no data was available on them. To better navigate their offerings during summers, marketing efforts, generate new potential revenue streams, and increase sponsorship revenue, they needed a way to gain insights from their visitors. They aimed to build a direct relation with their customers and gain qualitative insights while ensuring the security of their data.
Challenges
Understanding Unique Needs
Gaining insights into the unique preferences and requirements of both Connecticut locals, who enjoy ice rink activities with their family and friends, and visiting hockey tournament attendees. These insights aim to guide targeted marketing efforts to increase foot traffic.
Encouraging Active Engagement
Incentivizing Sign-ups: Motivating locals and visiting tournament attendees to return for fun-filled activities at the ice rink to drive traffic to their sponsorship partners.
Establishing an Alternative Communication Channel
Creating an innovative channel to connect with visitors directly, bypassing cluttered email inboxes and ineffective SMS messaging for effective marketing.
Upholding Data Privacy
Ensuring that users are rewarded for sharing their data and that clients can utilize this data while maintaining strict compliance with data privacy laws.
Cost-Effective Monetization
Increasing revenue generation by forging strategic partnerships with local business and national advertisers to showcase their discount tokens within their campaigns on their branded wallet powered by BIGtoken.
Solution
Initially, the locals were introduced to BIGtoken, a white-labeled digital wallet branded for the ice rink. Subsequently, BIGtoken leveraged its five years of survey science expertise and incentivized visitors with a free ice skating session token on the weekend for themselves, their friends, and their family. This approach led them to a tailored survey where they could provide valuable feedback on the specific insights the ice rink aimed to gather. Through this process, the collected data was acquired for strategic planning and re-engagement purposes.
Additionally, BIGtoken created a revenue-increasing opportunity for the ice rink through strategic partnerships with sponsors. These partnerships involved offering discount tokens through the BIGtoken platform. Users would participate in these survey based reward tokens that aimed to drive foot traffic to a local restaurant partner and aided the restaurant in gaining customer insights. This approach effectively addressed the challenges faced by the ice rink and its partners:
Understanding Unique Needs
BIGtoken’s Direct-to-Wallet Technology™ enabled secure data gathering to gain insights into visitors’ needs and perspectives.
Maximizing Engagement
The user-friendly platform interface, coupled with enticing reward tokens (such as a free ice skating session with friends and family and discounts at local restaurants), motivated visitors to actively participate.
Establishing a Direct Communication Channel
Through BIGtoken’s Airdrop CRM™, the ice rink could directly engage and re-target visitors via notifications and tokens sent through their custom-branded wallet.
Data Privacy
Leveraging blockchain technology, BIGtoken ensured that users had complete control over their data, instilling a sense of trust.
Monetization
The ice rink successfully generated a new revenue stream by forming a partnership with a large destination restaurant-brewery interested in leveraging the platform for consumer insights. Additionally, BIGtoken’s Airdrop CRM™ facilitated access to zero-party data, enabling precise targeting and lucrative monetization opportunities for the ice rink itself.
Results
The ice rink has successfully collected valuable data to boost foot traffic, enhance engagement, gather feedback, and re-engage with its audience. It has now embraced BIGtoken and Web3 for future endeavors.
Launching A Pilot Program
The above engagement resulted in the ice rink selling a Pilot Program to a large, destination style restaurant-brewery on the BIGtoken platform where they were able to share their own reward token to gain insight on their consumers behavior while increasing foot traffic and engagement. The campaign was launched during a tournament and was only accessible to people attending it.
Results
The results achieved from this pilot campaign were incredible.
