Imagine a consumer, Sally.

Sally sees an offer from a brand while scrolling on social media. She clicks on the link in the ad and is directed to a branded wallet web app, where she enters her login details for authentication.

Next, an NFT immediately appears and prompts a few survey questions. After answering them, she receives a coupon in her wallet.  

She can now redeem the coupon for the offer at any physical outlet and become a member of an exclusive community and a lifetime customer.

One week later, the next personalized NFT offer drops in her wallet and a notification is sent, reminding her of the new offer.

Result: Your company has gained a loyal customer and an ever-evolving identity graph without collecting personally identifiable information.