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BIGtoken Exceeds Return On Advertising Spend (ROAS) Goal 5X for Nestle Coffee Mate at Walmart


In a highly competitive market, where brands strive to connect with their target audience and drive sales, Nestle Coffee Mate turned to BIGtoken for an innovative solution. Leveraging the power of Zero-party data and a custom-built audience, BIGtoken partnered with Nestle Coffee Mate to create a highly targeted display media campaign during the holiday season. The goal was to boost purchases of the popular coffee creamer brand at Walmart and maximize return on ad spend (ROAS).


To achieve their objectives, BIGtoken strategized to activate a specific cohort of At-Home Coffee Lovers. By analyzing consumer behaviors and preferences, BIGtoken identified individuals who regularly purchased refrigerated coffee creamer and were frequent shoppers at Walmart. Leveraging a custom panel powered by survey science and ground truth signals, BIGtoken honed in on the ideal targeting profiles for maximum impact.


The campaign was executed with precision, ensuring that the messaging reached the right audience at the right time. By utilizing BIGtoken’s extensive database and expertise in audience segmentation, Nestle Coffee Mate delivered compelling advertisements to engage and entice potential customers. The campaign not only aimed to increase sales but also sought to establish a one-on-one relationship with consumers by inviting them to participate in a custom branded survey.


The collaboration between BIGtoken and Nestle Coffee Mate yielded remarkable results, surpassing all expectations. The key outcomes of the campaign include:

Revenue Growth

The campaign generated $1.5 million in incremental sales, surpassing the initial goal by 5 times. The partnership proved to be a game-changer, driving significant revenue growth during the holiday season.

Sales Lift

Nestle Coffee Mate creamer experienced a remarkable sales lift of 6.2% compared to the previous year. The targeted display media campaign successfully influenced consumer behavior and generated increased demand.

One-To-One Database

The custom branded survey garnered an impressive response, with over 5,700 consumers opting in to participate. This provided Nestle Coffee Mate with a valuable one-to-one database of Walmart shoppers, allowing for further personalized marketing efforts in the future.


The return on ad spend (ROAS) far exceeded expectations, reaching an exceptional ratio of 13.9:1. This demonstrated the efficacy of BIGtoken’s data-driven approach and the successful collaboration between Nestle Coffee Mate and Walmart.


This case study illustrates BIGtoken’s ability to assist brands like Bud Light in driving impactful campaigns and achieving their marketing objectives in competitive markets. With a commitment to data accuracy, consumer privacy, and zero-party data, BIGtoken provides the necessary tools and insights for brands to excel.