Introduction
In a highly competitive market, where brands strive to connect with their target audience and drive sales, Nestle Coffee Mate turned to BIGtoken for an innovative solution. Leveraging the power of Zero-party data and a custom-built audience, BIGtoken partnered with Nestle Coffee Mate to create a highly targeted display media campaign during the holiday season. The goal was to boost purchases of the popular coffee creamer brand at Walmart and maximize return on ad spend (ROAS).
Strategy
To achieve their objectives, BIGtoken strategized to activate a specific cohort of At-Home Coffee Lovers. By analyzing consumer behaviors and preferences, BIGtoken identified individuals who regularly purchased refrigerated coffee creamer and were frequent shoppers at Walmart. Leveraging a custom panel powered by survey science and ground truth signals, BIGtoken honed in on the ideal targeting profiles for maximum impact.
Solution
The campaign was executed with precision, ensuring that the messaging reached the right audience at the right time. By utilizing BIGtoken’s extensive database and expertise in audience segmentation, Nestle Coffee Mate delivered compelling advertisements to engage and entice potential customers. The campaign not only aimed to increase sales but also sought to establish a one-on-one relationship with consumers by inviting them to participate in a custom branded survey.
Results
The collaboration between BIGtoken and Nestle Coffee Mate yielded remarkable results, surpassing all expectations. The key outcomes of the campaign include:
