Apple Kills the IDFA – Is This The Beginning of The End for Mobile Ad Tracking?
In a nod to the growing user privacy movement, Apple is planning to change the settings on its Identifier for Advertisers cookie (IDFA) to an opt-in model. Apple announced the upcoming change at the Worldwide Developers Conference (WWDC) on June 22nd. What is an IDFA? It’s an Apple-branded cookie that does not expire. According to […]