How BIGtoken Works
Issue a BIGtoken
Your customer quickly and easily earns a token through a QR code or click which can be easily redeemed for something of value, including special discounts, enter-to-win contests, cash back or exclusive access or merchandise.
Engage Your Customers
Use the tokens to incentivize customers to provide valuable first-party data, spend more, and increase their loyalty to the brand.
Unlock Rewards
BIGtokens can be instantly redeemed on premise or at a partner location.
Build lasting customer relationships
Continue to offer new reward tokens into the persistent, branded wallet to drive engagement over the customer’s lifetime (CLTV).
Why Tokens?
BIGtoken utilizes blockchain (Solana) to issue NFTs or tokenized rewards that offer several unique advantages over coupons, promo codes and other standard reward solutions:
Transparent measurement
Every interaction is tracked on-chain, creating verifiable ROI.
Portable + persistent
Tokens follow the user across experiences, enabling lifetime engagement.
Dynamic, programmable incentives
Dynamically adjust offers, unlock access, or trigger perks in real time.
Shareable and trackable
Tokens can be gifted as well as shared and every transfer is tracked.
Fraud-proof rewards
Tokens can’t be faked, duplicated, or misused like promo codes or coupons. Simpler and cheaper to execute than all other methods.
From the consumer’s perspective
Imagine a consumer, Sally.
Sally sees an offer from a brand while scrolling on social media. She clicks on the link in the ad and is directed to a branded wallet web app, where she enters her login details for authentication.
Next, an NFT immediately appears and prompts a few survey questions. After answering them, she receives a coupon in her wallet.
She can now redeem the coupon for the offer at any physical outlet and become a member of an exclusive community and a lifetime customer.
One week later, the next personalized NFT offer drops in her wallet and a notification is sent, reminding her of the new offer.
Result: Your company has gained a loyal customer and an ever-evolving identity graph without collecting personally identifiable information.
