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BIGinsights: How TV and Movie Consumption Behaviors Have Changed During COVID-19

In a recent BIGtoken consumer research study, panelists based in the United States were asked about their TV and movie consumption behaviors during COVID-19 at one month and four months to understand how the global pandemic has affected their behavior over the course of four months. The survey was initially deployed the first week of April and then redeployed the first week of August to compare results.

BIGtoken conducted highly accurate primary research across a fast-growing, 100% opted-in audience exceeding 16.7 million consumers. This study was conducted using our Lightning Insights product, a solution that enables brands to quickly activate research panels and get robust audience insights in just hours. The responses were aggregated and released 24 hours later.