D1 Athletics Program Boosts Ticket Revenue Using Tokenized Fan Data
A leading Division I athletics department partnered with BIGtoken to drive ticket package sales by unlocking the power of their own fan data. By issuing branded tokens to attendees across multiple games, the program was able to identify local families who had attended three or more events — without relying on third-party platforms or cookies.
The result: highly targeted outreach campaigns that converted engaged fans into ticket package buyers. This direct-to-fan strategy increased revenue and built a sustainable data asset for future marketing, sponsorships, and event planning.
BIGtoken’s wallet and token infrastructure enabled compliant data collection and personalized offers, proving how first-party data can become the backbone of a revenue strategy in college sports.
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