Boutique Hotel Secures Direct Bookings Through First-Party Guest Insights
A luxury boutique hotel used BIGtoken’s platform to shift its marketing strategy from OTA-dependent to direct booking-driven. By issuing personalized tokens that incentivized newsletter sign-ups, past-guest engagement, and local offers, the hotel was able to identify and remarket to high-value guests.
This approach enabled the hotel to capture its own data, reduce third-party commission costs, and drive repeat bookings through direct tokens accompanied by email and SMS campaigns — all powered by verified wallet activity.
With BIGtoken, the property now owns a valuable audience it can activate year-round for seasonal packages, F&B promotions, and loyalty incentives.
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