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BIGinsights: Staying Connected and Entertained Throughout COVID-19

In a recent BIGtoken consumer research study, panelists based in the United States were asked how they we’re staying connected with family and friends and staying entertained in their households during the Coronavirus pandemic. The survey was deployed over the first two-weeks of April, then redeployed the first two-week of May and August to compare results throughout that four month period of COVID-19.

BIGtoken conducts highly accurate primary research across a fast-growing, 100% opted-in audience exceeding 16.7 million consumers. This study activated our Lightning Insights product, a solution that enables brands to quickly activate research panels and get robust audience insights in just hours.

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