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BIGinsights: Changes in Social Media Use During COVID-19

In a recent BIGtoken consumer research study, panelists over the age of 18 based in the United States were asked how social distancing throughout the Coronavirus pandemic has affected their social media use. The survey was deployed over the first two-weeks of April, then redeployed the first two-week of August to compare results throughout that four month period of COVID-19.

BIGtoken conducts highly accurate primary research across a fast-growing, 100% opted-in audience exceeding 16.7 million consumers. This study activated our Lightning Insights product, a solution that enables brands to quickly activate research panels and get robust audience insights in just hours.