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BIGinsight: Memorial Day By the Numbers

Every holiday comes with its unique traditions and celebrations, and Memorial Day is no different. The purpose of the holiday, of course, is to honor those who have fallen while serving in the United States Armed Forces. And a plethora of traditions have popped up over the years, including food, activities, and travel. We polled our US community to try to pick out some trends, and the results were interesting as always. Let’s take a look.

Do you observe Memorial Day?
82% said yes.

Do you leave town for Memorial Day?
69% said yes.

Do you shop Memorial Day sales?
79% said yes.

Do you grill on Memorial Day?
79% said yes.

What do you eat for Memorial Day Weekend?
In a multiple choice survey, 64% said they eat hot dogs, 50% said they eat hamburgers, 21% said they choose vegan options, 27% said they grill corn, 32% said they eat potato salad, 17% said they eat ribs, 21% said they eat pasta salad, 15% said they eat baked beans, and 11% said they eat coleslaw.

What desserts to you eat for Memorial Day Weekend?
50% said they eat cupcakes, 30% said they eat cobbler, 33% said they eat pie, 33% said they eat a strawberry dessert, 17% said they eat popsicles, 9% said they eat lime/lemon bars, 18% said they eat cheesecake, 16% said they eat cheesecake, 16% said they eat fruit cups, 6% said they eat truffles.

Do you buy or cook themed food to celebrate the holiday?
79% said yes.

Do you buy flags for Memorial Day Weekend?
71% said yes.

Do you wear flag designs on your clothes for Memorial Day Weekend?
62% said yes.

Do you decorate the house for Memorial Day Weekend?
64% said yes.

Do you see fireworks for Memorial Day Weekend?
76% said yes.

Do you have close friends or family that have served or still serve in the military?
75% said yes.

Are you going on a boat during Memorial Day Weekend?
52% said yes.

Do you travel to a beach or a lake for Memorial Day Weekend?
62% said yes.

Do you get together with friends and/or family for Memorial Day Weekend?
86% said yes.

Do you watch Memorial Day events on TV?
68% said yes.

Do you run in races or marathons on Memorial Day Weekend?
50% said yes.

Do you have to work during Memorial Day Weekend?
58% said yes.

Do you spend time in the outdoors during Memorial Day Weekend?
84% said yes.

Do you go camping during Memorial Day Weekend?
55% said yes.

Do you have an Old Navy Flag shirt?
59% said yes.

Have you ever owned an Old Navy Flag shirt?
69% said yes.

Do you attend conventions during Memorial Day Weekend?
63% said yes.

Do you go to festivals for Memorial Day Weekend?
68% said yes.

Do you go to sports games for Memorial Day Weekend?
68% said yes.

In sum, our community likes to celebrate the holiday by eating, spending quality time with family, and getting outdoors. The beach and the lake are popular destinations for the weekend, which shouldn’t come as much of a surprise. It’s also a popular weekend for conventions, festivals, and sporting events. Unfortunately, a good amount of people have to work during the holiday weekend, or may not have Monday off like most people. So long as everyone gets a chance to see family and eat some good food, though, it’s a great time of year.

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