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BIGinsight: International Women’s Day, By the Numbers

BIG is a powerful platform for data and consumer insights, making it a window into a wide variety of information. Holidays are a great opportunity to narrow that information down and look for trends. In honor of #InternationalWomen’sDay, we compiled data from some of the women in the BIG community to highlight the many ways in which they help make the world go round.

Note: The results are NOT based on the total number of users in the BIGtoken app. The results are based on the total number of users who answered each question individually. This is due to the fact that questions in the app are skippable or sometimes time-sensitive.

How people celebrate the holiday:
46% of people say they celebrate International Women’s Day.
32% of people say they post on social media about International Women’s Day.
37% of people say they celebrate International Women’s Day at work.

Women and education:
35% of people who hold a bachelor’s degree are women.
33% of people who hold a master’s degree are women.
And 33% of people who hold a doctorate degree are women.

Women in the workforce:
40% of people employed for wages are women. 33% of people who are self-employed are women. 79% of people who are homemakers are women. 34% of students are women. 23% of people in the U.S. military are women.
37% of people who own a business are women.
40% of people who work in entertainment, communications, or food and beverage are women.
19% of people who work with dangerous materials, repair things, transport materials or support utilities are women.
33% of people who work in accounting, finance or real estate are women.
14% of people who work in agriculture, construction/trades, farming, forestry, or mining are women.
18% of people who work in architecture, engineering, aviation, mathematics, or science are women.
43% of people who work in marketing, sales, administration, economics or retail are women.
58% of people who work in education, health care, public administration, or social services are women.
23% of people who work in law enforcement, legal services, religion, public safety or military are women.
43% of people who work in human resources, compensation, benefits or insurance are women.

This selection of data shows a wide variety of information, but it’s just a small sample of how women influence and shape our society. We have quite a considerable dataset, and we’ll continue to mine it for interesting trends. Stay tuned for more deep dives.