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BIGinsight: Father’s Day By the Numbers

Just like Mother’s Day, Father’s Day weekend has quickly become a hugely important part of our culture. It’s a celebration of all the dad stereotypes that are deeply ingrained in the zeitgeist. Trekking through the great outdoors, grilling over an open fire, and shopping for the perfect necktie, to name a few. We polled our community to pick up on trends for the holiday, and as per usual, the results were fascinating. Let’s dive in.

Do you celebrate Father’s Day?
91% said yes.

Do you plan a special event for Father’s Day?
81% said yes.

Do you receive gifts for Father’s Day?
62% said yes.

Do you give gifts for Father’s Day?
84% said yes.

What activities do you participate in to celebrate Father’s Day?
In a multiple choice survey, 36% said fishing, 29% said golfing, 25% said going to a sporting event, 31% said having a cookout, 16% said working on a project, 21% said going to the beach, 21% said taking a trip, and 10% said going to a car show.

Do you plan ahead for Father’s Day or decide how to celebrate the day of?
70% said they plan ahead, 30% said they decide on the day.

Do you make brunch or go out to eat?
29% said they go out, 27% said they make it at home, 31% said they do both, and 7% said neither.

Do you make dinner at home for Father’s Day?
76% said yes.

Do you go out to dinner for Father’s Day?
76% said yes.

Do you make a family outing on Father’s Day?
77% said yes.

Do you get a card for Father’s Day?
64% said yes.

Do you make a card for Father’s Day every year?
72% said yes.

Do you give a card for Father’s Day?
75% said yes.

Do you indulge your sweet tooth on Father’s Day?
74% said yes.

Do you go home to visit for Father’s Day?
81% said yes.

Do you celebrate Father’s Day with a big group or just immediate family?
27% said a big group, 47% said just with immediate family, 18% said they’ve done both, and 8% said neither.

Do you like to give physical gifts or experiences for Father’s Day?
51% said they give physical gifts, 10% said they give experiences, and 39% said both.

Do you like to receive physical gifts or experiences for Father’s Day?
56% said they like to receive physical gifts, 22% said they like to receive experiences, 22% said both.

What types of physical gifts do you like to give?
In a multiple choice survey, 59% said a watch, 46% said a wallet, 28% said fitness equipment, 25% said shaving tools, 28% said DIY gifts, 28% said tech devices, 20% said cooking tools, 24% said books, 27% said clothes.

What types of physical gifts do you like to receive?
In a multiple choice survey, 59% said a watch, 50% said a wallet, 39% said fitness equipment, 30% said shaving tools, 31% said DIY gifts, 32% said tech devices, 24% said cooking tools, 24% said books, and 25% said clothes.

What types of experiences do you like to give?
42% said a fishing trip, 29% said a golfing trip, 44% said a spa day, 37% said a cooking class, 33% said a boat cruise, 26% said driving a fancy car, 45% said taking a vacation, 30% said going to a sporting event, 40% said see a movie.

In sum, it looks like all of the stereotypes are true. The Father’s Day card is an essential, and so is a meal in some shape or form. As far as gifts go, watches and wallets are staples. And as far as experiences go, fishing trips and vacations are the true favorites. Whether you spend the day relaxing with your immediate family members, or you plan an extravagant family outing, only one element is truly essential: showing the dad in your life some love!