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BIGinsight: Earth Day By the Numbers

Every year, we as a society stop to appreciate our planet and advocate for its preservation. Earth Day is a celebration of our home as human beings, and a way to give back to the planet. Considering all of the different ways in which we celebrate the day, it’s a great time to survey our BIG community. Using a new round of data, we were able to pick out some trends and patterns to give an insight into the traditions and practices that make Earth Day what it is today.

Do you participate in any Earth Day activities?
77% said yes, 23% said no.

Have you ever planted a tree on Earth Day?
80% said yes, 20% said no.

Have you ever cleaned up or recycled on Earth Day?
86% said yes, 14% said no.

Do you help educate people about climate change?
77% said yes, 23% said no.

How concerned are you about endangered species?
56% were very concerned and 27% were moderately concerned.

Do you raise awareness about renewable energy?
77% said yes, 23% said no.

Do you raise awareness about deforestation?
76% said yes, 24% said no.

Do you raise awareness about pollution?
81% said yes, 19% said no.

Do you try to persuade others to protect the environment?
82% said yes, 18% said no.

Do you use solar power in your home or business?
84% said no, 16% said yes.

Do you drive a hybrid?
45% said yes, 55% said no.

Do you try to decrease your energy consumption?
80% said yes, 20% said no.

Do you try to bike or walk instead of drive to decrease your carbon footprint?
79% said yes, 21% said no.

Do you compost?
64% said yes, 34% said no.

Do you make efforts to conserve water?
64% said yes, 34% said no.

Have you donated to charitable water causes?
49% said yes, 51% said no.

Do you make efforts to minimize water pollution?
80% said yes, 20% said no.

Have you ever cleaned a beach?
54% said yes, 46% said no.

Do you buy disposable water bottles?
76% said yes, 24% said no.

Do you use your own reusable water bottle?
83% said yes, 17% said no.

Do you only use re-fillable water bottles?
64% said yes, 36% said no.

Is your tap water clean (potable)?
79% said yes, 21% said no.

Do you use energy-efficient light bulbs?
81% said yes, 19% said no.

Do you turn off lights and unplug appliances when leaving the house?
90% said yes, 10% said no.

Do you regularly purchase environmentally friendly cleaning supplies?
78% said yes, 22% said no.

Should the government increase funds towards alternative energy initiatives?
84% said yes, 16% said no.

Why did you become a vegan?
82% said environment concerns.

Why did you become a vegetarian?
87% said environmental concerns.

Should disposable products (such as plastic cups, plates, and cutlery) that contain less than 50% of biodegradable material be banned?
78% said yes, 22% said no.

Should the government enforce more environmental regulations?
90% said yes, 10% said no.

Do you try to reduce your carbon footprint?
41% said always, 24% said often, and the other 35% said sometimes or rarely.

How interested are you in methods of environmental preservation?
56% were very interested, 30% were moderately interested, and the remaining 14% were not interested.

How concerned are you about air pollution?
69% said they were very concerned, 18% said they were moderately concerned, and the remaining 13% said they weren’t.

Do you support renewable energy sources like solar, wind, and water?
84% said yes and 16% said no.

How willing are you to change your lifestyle to help the environment?
69% said they were completely or very willing to change their lifestyle.

Have you ever volunteered at an environmental charity?
64% said yes, 36% said no.

Have you ever donated to environmental charities?
75% said yes, 25% said no.

Which environmental charities have you donated to?
38% chose the Ecohealth Alliance, 26% chose Conservation International, and 19% chose the Rainforest Alliance. The remaining users donated to Sierra Club, Cheetah Conservation Fund, Environmental Defense Fund, or the American Bird Conservatory.

All in all, this is a fascinating look into our user base. When it comes to planting trees, recycling, spreading awareness, and being mindful of water and energy consumption, our users are going above and beyond! That’s an absolutely wonderful insight, and we’re happy to see it. It makes sense, though, because you’re clearly all dedicated to progressive movements like BIGtoken. We could definitely do better when it comes to implementing solar power in the home and driving hybrids, but it’s important to celebrate all the great work already being done. Thank you all for taking care of the earth! Let’s do even better next year.

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