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BIGinsight: Black Friday and Cyber Monday, By the Numbers

The biggest shopping event of the year starts tomorrow! We polled the BIGtoken community and collected some incredibly powerful purchasing data for the special occasion. Take a gander at the highlights in our infographic.

It’s an infamous holiday, as news coverage of the event often shows incredibly long lines and scuffles between overeager bargain-seekers. The Friday event, along with its counterpart Cyber Monday a few days later, are a chance for families to buy some heavily-discounted items in advance of the holiday season. But considering the aforementioned long lines and scuffles, people have to prioritize when these days come around. They have to go in with ideas of exactly what they want, and how much they want to spend.