With increased consumer travel and pent-up demand, multiple industries stand to benefit.
After more than a year of staying home due to COVID-19, Americans are eager to travel again this summer. In a BIGtoken June 2021 study of over 5,000 U.S. users, we took a look at who, where, and how people are planning to travel, what concerns people still have about traveling, and what travel-adjacent industries stand to benefit from pent-up demand.
BIGtoken gives brands the power of knowledge by capturing the full consumer journey through opted-in, verified data. Quickly activate research to collect insights from your target consumers on their challenges, needs, perspectives, values, and habits. With 9M+ U.S. users and 25K+ points of segmentation, you can create custom data sets, use direct feedback for content creation, inform future campaigns, and more. Contact us to learn more!
“With the explosion of privacy challenges including data privacy legislation and compliance, cookie deprecation, and increased consumer awareness about data misuse, brands are looking to BIGtoken for data they can trust,” said George Stella, president of BIGtoken. “BIGtoken’s one-to-one direct relationship and value exchange with consumers allows us to capture unique data across the full consumer journey, and deliver incremental, relevant audiences for brands and advertisers.”
Download the full Summer Travel Report here: https://go.bigtoken.com/summer-travel-2021-report/